We believe and we struggle / strive for a “positive economy”. An economy centered “around the principles of economic equality, fairness, sustainability, and humanity.” In short, “an economy that seeks more than profit.”

The Positive Economy brings entities producing goods and services for which profit is only a tool and not an end in itself, and takes into account the interests of future generations. This economy is a response to the challenges the world will face between now and 2030.

The Positive Economy is based on a positive paradigm shift, a new vision of relations between people.

It promotes the inclusion of others and takes into account past, present and future generations rather than the immediate satisfaction of individual interests of the short-term and favors relationships over transactions. It does not consider our planet as a means, a set of resources available to man, but as an end. It relies on exchanges, interconnections between individuals, entities, joint projects, and openness to others.

Healthy and sustainable food – in other words, good food – should be produced, processed, bought, sold and eaten in ways that:

• Provide social benefits, such as safe and nutritious
 products, and improve people’s experiences of good quality food which helps to enrich knowledge
 and skills, and cultural diversity

• Contribute to thriving local economies that create
 good jobs and secure livelihoods in producer countries

• Protect natural resources such as water and soil,
 and help to tackle climate change.

As citizens we can take action on all these issues and every step in the right direction, no matter how small, is useful. But some vital measures are beyond our control, so businesses need to take action too so that good food choices become the easiest ones to make.